The Division 2 emphasizes community-driven development with influencer studio event spotlight.

Ubisoft Massive’s approach to gathering feedback for The Division 2 seems to involve handpicking influential content creators deeply entrenched in the franchise to preview new content early—in this case, the Battle for Brooklyn DLC. A more skeptical take? The studio’s latest promotional video frames this strategy as “community-driven” development, albeit through a lens that prioritizes influencer voices over the broader playerbase.

The video highlights a session where 11 “community leaders” (read: prominent content creators) tested the DLC pre-release. While the feedback shown skews positive—unsurprising, given the curated group—the devs and creators do briefly address past issues like sporadic communication delays and update droughts. A few pointed critiques about gameplay mechanics also surface, though they’re drowned out by upbeat endorsements.

Wrapping up, the video leans into feel-good messaging about Ubisoft’s “collaboration” with its players, thanking fans and promising continued support for the game’s future. It’s a polished, PR-friendly narrative, but if you’re curious about the shooter’s influencer-driven feedback loop, check out the full video below.