Genshin Impact collaborates with a European beverage food company to launch two new flavors

Without claiming to be a go-to expert on healthy cuisine or dietary habits, I can’t help but be a bit wary when a beverage bottle loudly declares “THIS IS FOOD” on its label. Maybe the not-at-all pausing statement is more digestible when it’s coming out as a cross-promotion with Genshin Impact, who joined forces with European beverage producer yfoods to launch two distinct limited edition flavors inspired by the multiplayer RPG.

The new Banana Peanut and Icy Coconut flavors are represented by Genshin characters Amber and Qiqi respectively, as yfoods is striving to seize the booming cosplay trend, which will see in this year’s Gamescom, a cosplay competition co-hosted by yfoods and Hoyoverse.

‘Banana Peanut’ epitomizes Amber’s lively personality and obliging nature, while the invigorating ‘Icy Coconut’ perfectly captures Qiqi’s cryptic allure and her Cryo power.”

These exclusive flavors will be sold at retailers across Europe and the UK, and they’ll be available for purchase online globally around mid-August, in case you’re eager to try DRINKING THE FOOD. It’s a peculiar collaboration, but if YouTubers can turn into energy drink flavors, then why shouldn’t RPG’s shared world characters turn into liquid food?.

Source: PRESS RELEASE