Managing a video game’s social media presence has become a full-time job, especially with the multitude of platforms available. But does that mean a game needs to leverage every possible outlet, even if it doesn’t quite fit the bill?
Diablo IV certainly seems determined to test that boundary. Blizzard recently announced the launch of an official WhatsApp channel for the online ARPG. Why, you ask? Perhaps to reach players internationally? Or maybe just for convenience? Honestly, fans are just as puzzled as you or I might be.
However, if you’re eager to receive Diablo IV’s latest updates in the same app you use to chat with Aunt Frida in Greece, then this is your golden opportunity. For the rest of us, we’ll just sit back, casting bemused Ice Cube-style side-eye glances, while MOP’s Bree gets another quirky story to add to her end-of-year roundup.
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