Flexion and EA to partner for bringing games to alternative app platforms.

Flexion and EA have once again joined forces to expand the presence of the publisher’s mobile games to new distribution platforms. With this partnership, popular titles from EA will no longer be restricted to the duopoly of the Google Play Store and Apple’s App Store, paving the way for a scenario where major publishers start to see alternatives beyond the tech giants.

In recent months, alternative app stores have gained prominence. Since regulations forced Apple to relax its policy and allow the presence of competing marketplaces in regions such as the European Union, the topic has become one of the most debated in the sector. Now, Flexion – which has already facilitated the arrival of Candy Crush Solitaire to these platforms – is once again joining forces with EA to bring part of its mobile catalogue to these new channels.

What does this mean for gamers?

If until now the distribution of mobile games was almost monopolized by the official stores of Apple and Google, the recent wave of regulatory changes is transforming this scenario. With the weakening of practices considered anti-competitive, several alternative platforms are emerging and, to attract users, many offer significant advantages, such as aggressive promotions and exclusive incentives.

A notorious example is the Epic Games Store, which won over players by regularly distributing free games. Although it is not known whether the outlets where Flexion will take EA’s catalogue will follow this same strategy, it is likely they will offer more flexible terms than those imposed by Apple and Google.

Long-term impact

Whether you like it or not, EA is one of the most influential companies in the gaming industry. Known for absorbing smaller studios and shaping the market to its advantage, the company would not take this step if it did not see real potential in this move. If a giant like EA is betting on this path, there is a high chance that other studios will follow suit.

For now, there are no detailed information on which games will be part of this new venture. However, considering EA’s history and the market trend, there is a good chance we will see titles like Diablo Immortal and other successes from the Candy Crush universe coming to these new digital showcases.