Flexion and EA Partner to Bring Games to Alternative App Stores

Flexion and EA have once again joined forces to expand the publisher’s mobile games presence to new distribution platforms. With this partnership, popular titles from EA will no longer be limited to the duopoly of the Google Play Store and Apple’s App Store, paving the way for a scenario where big publishers start to see alternatives beyond the tech giants.

Over the last few months, alternative app stores have gained prominence. Since regulations forced Apple to relax its policy and allow the presence of competing marketplaces in regions such as the EU, the topic has become one of the most debated in the industry. Now, Flexion – which has already facilitated the arrival of Candy Crush Solitaire to these platforms – joins again with EA to take a part of its mobile catalog to these new channels.

What does this mean for players?

Up until now, the distribution of mobile games was almost monopolized by the official stores of Apple and Google. However, the recent wave of regulatory changes is transforming this scenario. With the weakening of practices considered anti-competitive, several alternative platforms are emerging, and to attract users, many of them offer significant advantages such as aggressive promotions and exclusive incentives.

A notable example is the Epic Games Store, which has won players by regularly distributing free games. Although it is not known if the stores where Flexion will take EA’s catalog will follow this same strategy, it is likely that they will offer more flexible terms than those imposed by Apple and Google.

Long-term impact

Like it or not, EA is one of the most influential companies in the gaming industry. Known for absorbing smaller studios and shaping the market in its favor, the company would not take this step if it did not see real potential in this move. If a giant like EA is betting on this route, there is a significant chance that other studios will follow suit.

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For now, there is no detailed information on which games will be part of this new venture. However, considering EA’s history and market trends, there is a good chance we will see titles like Diablo Immortal and other hits from the Candy Crush universe coming to these new digital showcases.

Sources: Flexion Games